Inspector’s Edge Marketing and SEO

Influencing website rankings is an ongoing process and extends beyond the original production of a website. Inspector’s Edge has created a list of additional On-Page SEO and Off-Page SEO services to continue your marketing strategy. These will help bring activity to your site and help influence search rankings.

How to order

1. Click the checkmark box for each item you would like to order
2. Fill in your name and email address at the bottom of the form
3. Click the submit button. We will contact you to review and complete your order

$250

LOCAL BUSINESS LISTINGS (Off-Page SEO)

Listing your company in relevant online directories adds visibility and improves your online presence. This information must be consistent to comply with search engine tracking. Directories range in features, usually have rating systems, and can be free or paid. Granting access and assisting with verifying accounts is required.

  • Register Google My Business, Bing Local, Yelp, Yellow pages
  • Includes logo, address and descriptions as required 

$150

Per month

OPTIMIZATION & CONTENT PACKAGE (On-Page SEO)

Google likes to see regular activity with your website. It will reward you with a boost in the search listings. Inspector’s Edge developed a unique on-page website optimization and content creation package that allows us to monitor and make adjustments to your site, so you don’t have to. The goal is to keep your site information-rich and relevant to attract new customers. We will:

  • Monitor and analyze to identify keywords, trends and patterns. 
  • Optimize content as seen as necessary to help boost visibility.
  • Write three blogs on home-related topics of interest for potential customers. 
  • Provide report on content changes, keyword data, top pages, and traffic sources.

Minimum 6 months commitment

$200

2-HOURS

ON-DEMAND UPDATES

Don’t have time to make changes to your website? Want someone else to manage it? Get Inspector’s Edge team working for you. 

Buy content management time that doesn’t expire. We will manage your content requests such as making text changes, update your pricing or add images.*

We will keep a log of your requests, and your investment doesn’t expire.

*Labour only, does not include the cost of stock images; one-quarter hour minimum per request; minimum advanced purchase of 2 hours 

$225

SOCIAL MEDIA BRANDING & ACCOUNT SETTINGS

Social media like Facebook, LinkedIn, Twitter and Instagram bring people of interest together. They allow influencing, sharing, promoting, reviewing, discussing. Each account has different guidelines to consider for brand continuity. We can extend your company brand to help get your social media accounts set up. Granting access and assisting with verifying accounts is required. We will:

  • Add brand images and adjust accounts settings for any two accounts
  • Adding and maintain content not included; see social media marketing

Management not included, posting priced separately.

$50

PER POST

SOCIAL MEDIA MARKETING (Off-Page SEO)

Social media is a powerful way to showcase your services, share real stories about your inspections, and provide useful information to your followers. Being active on platforms like Facebook, LinkedIn and Instagram helps establish a professional online presence and connect with your audience.

With Inspector’s Edge, there’s no monthly commitment or contract. Social media posts are $50 per post, so you only pay for what you need. We recommend starting with 4 posts to create consistent and engaging content. Each post includes writing, a custom graphic, and publishing to your selected accounts.

These posts are ideal for promotion through Facebook ads to reach a larger audience.

Branding and account settings priced separately.

$75

PER PAGE

PAGE CONTENT OPTIMIZATION (On-Page SEO)

Customize your website pages with original and useful information about your company by adding keywords, phrases, and links. This relevant data will be found and indexed by the search engine crawlers. 

We will provide a well-planned structure: the logical use of titles, headings, subheadings, and body copy. We edit and adjust your supplied copy (max 1000 words) to meet these requirements and ensure it is clearly and accurately describing your business.

Inspector’s Edge will supply a questionnaire to assist the client in submitting information.

$250

PER PAGE

BLOG OR ARTICLE (On-Page SEO)

Showing regular activity by adding content is important after your website is complete. Adding new blogs or articles to attract interested customers helps to keep your site relevant and improve ranking. It must follow the criteria to be original, useful and meet a minimum of 300 words. Relevant royalty-free* image included. 

*Image subject to 3rd party licensing rights.

PAY-PER-CLICK ADVERTISING WITH GOOGLE ADS

Pay-per-click puts you on the first page of Google. Your ads appear when people search for products and services you offer. And, you only pay when people engage with your ad by visiting your website or calling your business.

$250

SETUP

SETUP

First, we conduct keyword research to understand how your customers are searching for your service. We set up the Google Ads account, develop unique ads and ad groups based on our findings.

Call only campaigns, will show on mobile devices only when your business can take calls, so you wonít miss an opportunity to connect with your customers.

Include up to 15 keywords, 2 search ads, 1 phone only ad.

$150

PER MONTH PLUS AD-SPEND

MONTHLY MANAGEMENT

With our monthly management, we monitor and refine the ads and campaigns to provide maximum results for your budget. A analytics report will be sent to you monthly.

The recommended ad-spend to start is $250 per month.

Minimum 3-month commitment.

$250

SETUP

EMAIL MARKETING TEMPLATE SETUP (Off-Page SEO)

Keep connected with your customers by sending out quarterly correspondence.
Send info about industry news, tips, and updates about your services.

Inspector’s Edge will design and setup your template (in MailChimp), add your email list up to 500 subscribers. For planning and ongoing support speak to one of our representatives.

MailChimp fees extra. Content creation extra.

Your Info

This form is merely a request. After submitting, we will confirm receipt of your order and arrange a time convenient for you to speak with one of our representatives. We will review and discuss the details before we start working on your order.

Advance payment required. Prices quoted in USD and subject to applicable taxes. Pricing subject to change.

To order these services, you must subscribe to inspectorsedge.com and having already launched your website live on the internet.